This was a post I put on my Tumblr a couple months back. I am reposting it here because this is one of the best books I’ve ever read and I REALLY hope you will take the time to read it. It is about a demon who is working to tempt a man into damnation. It has a strong emphasis on the temptations that ruin so many of us. Please take the time to read this one.
Years after writing his famous “Screwtape Letters,” C.S. Lewis wrote again in the voice of Screwtape, an undersecretary to the devil. This time Screwtape was not writing to his nephew Wormwood, who was probably eaten for failing to deliver a soul, but was giving a speech in Hell at the annual dinner of the Tempters’ Training College for young Devils.
My company, Donehue Direct, concentrates on web marketing, especially the concepts of Word of Mouth and the 1-9-90 principle for political candidates and organizations (for more on this subject I encourage you to visit www.onenineninety.com). To sum it up for you – in today’s new online world, you don’t have to necessarily reach every potential customer or voter. You just need to reach the top 1 % (content writers) and 9 % (content editors), who will then disseminate your information to the rest of your target audience.
Forty years ago, C.S. Lewis used this concept to explain how there “may come a time” when demons will reach the masses through the 1 and 9 percents:
“As the great sinners grow fewer, and the majority loses all individuality, the great sinners become far more effective agents for us. Every dictator or even demagogue – almost every film star or crooner – can no draw tens of thousands of the human sheep with him. They give themselves (what there is of them) to him; in him, to us. There may come a time when we shall have no need to bother about individual temptation at all, except for the few. Catch the bellwether and his whole flock comes after him.”
Have we reached that time?
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